IBM Client Centre Branding
The Objective
IBM approached UKSV to completely overhaul the appearance of their Client Centre and Business Partner Lounge. The aim was to design and create an environment that would feel fresh, contemporary and inviting, with cutting-edge facilities in keeping with IBM’s standing as one of the most advanced and technologically innovative companies in the UK.
The Challenges
IBM’s Client Centre attracts more than 15,000 business people a year. The Business Partner Lounge is the hub of the Client Centre – a social space with seating areas and digital canvases – that is perfect for networking. Our challenge was to restyle the premises in keeping with IBM’s refreshed image without disrupting the daily business schedule of the Client Centre and Partner Lounge.
The Solution
Having worked with IBM for more than 25 years, we had a good understanding of their brand, their desired image and the message they wanted to convey. Using this, we designed and produced a complete restyling of the graphics and installations, creating wall graphics, IBM-branded tall ‘poseur’ tables and stools, a 6-metrewide vinyl wall print and customised mobile workstations, which met specific technical requirements. We also produced a bespoke video unit with high-res LCD signage built around an existing video screen. Our team worked through the night to avoid inconvenience to IBM and its clients.
The Result
We created a professional, modern and welcoming environment with state-of-the-art facilities that arefit for purpose and in keeping with IBM’s brand and image. IBM has now asked us to roll out the new restyling across the rest of their client centre.
The Client
IBM (International Business Machines Corporation) is a global cloud platform and cognitive solutions company with offices all over the world, including 20 locations in UK and Ireland. IBM has continually evolved over the past century to remain at the forefront of technological innovation, helping the UK to become one of the world’s most digitally advanced nations.