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Case Study

Close Brothers Group - Employee Engagement Strategy

Close Brothers Main 21
Case Study

Create an employee engagement strategy to support the roll-out and day-to-day delivery of the overall commercial strategy

The Objective

After working with Close Brothers Group on a number of projects over several years, the commercial division leaders approached us to create an employee engagement strategy to support the roll-out and day-to-day delivery of the overall commercial strategy.

The Challenges

Communication needed to be focused, relevant, sharing real-time best practice across the country in an engaging and cost-effective way.

The Solution

We led a series of workshop days with key stakeholders and a team of representative employees from across the business, with a focus on the business strategy and the aim of establishing the employee’s needs. We were then able to recommend the most effective communication tools going forward.

At the same time, we carried out a six-week audit of all the various communications channels to understand how effective the current engagement touch points were. Our findings and recommendations were presented alongside a proposed plan of action.

The Result

We created a new communications plan, considering the available budget, IT infrastructure and the internal marketing team’s capability to bring the programme to life.

Solutions provided included concept and content creation, design, local and national events, training and coaching in Intranet use, posting stories and creative writing, video creation and ‘employee of the month’ recognition and reward.

Two years on, the channels are still in place, and the client is committed to this way of working going forward.

Our communications team provide ongoing expertise on an annually reviewed basis, and Close Brothers have hired two internal communications managers whom we support on a weekly basis.

Our relationship with Close Brothers is flourishing; the UKSV team has been recognised as trusted strategic partners at every level of the business.

The Client

Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services and securities trading. Established in 1878, Close Brothers Group plc employs 2,900 people, principally in the UK, is listed on the London Stock Exchange and is a member of the FTSE 250.