Nationwide ‘FlexOne’ Account

The Objective

We were tasked by Nationwide to take the lead in launching their new FlexOne Current Account, which aimed to help young people manage their money. This included successfully introducing the new product to their internal audience.

The Challenges

We needed to engage Nationwide employees at all levels from head office to any of their 700 UK branches. There was also the challenge of clearly and accurately presenting the benefits of the new product to help Nationwide staff promote it to their customers.

The Solution

Our teamcreated a series of unique, branded touchpoints which linked the audience back to their childhood. This creative solution worked as an analogy of the positives and potential pitfalls of managing money for the first time using a Snakes and Ladders theme.

To help deliver the message, we arranged for an 8m Snakes and Ladders board to be installed in the head office atrium. We also placed “key facts” stands around the building and produced custom pull up banners for regional offices. Furthermore, we created an animated video with bespoke Snakes and Ladders pop-ups.

The Result

Utilising a combination of branded touchpoints, boards, stands, banners and an animated video sent to each branch in the network, we ensured that everyone was aware of this unique product. This engaged and informed staff, resulting in a successful launch of the FlexOne Current Account.

The Client

Nationwide Building Society is the world’s largest building society, one of the UK’s largest savings providers and a top-three provider of mortgages in the UK. It is also a major provider of current accounts, credit cards, ISAs and personal loans. With around 15 million customers, Nationwide has a relationship with almost a quarter of the UK population.