IBM Interactive Sustainability App
An interactive, sustainability focussed, animation for IBM
Creating an unique, touch screen controlled, animation with short lead times and high expectations.
IBM asked UKSV to support them with the development of a touchscreen controlled interactive animation to assist with the marketing of their sustainability software solutions portfolio. Easy so far... however, the real challenge was we had just less than a month to deliver the finished solution and the IBM brand identity for sustainability was still in it's infancy...
Working directly with the client team responsible for requesting the activation, we quickly assembled our UX, Animation and Account Management teams so we could simultaneously create the engaging animation content from the storyboards that were developed in collaboration with the client, and the slick user interface that would work with various touchscreen solutions. To enable us to hit the ambitious deadlines set by the client, we were also given direct access to the Global Marketing team so the designs we created could be signed off quickly or have feedback supplied to allow us to amend on the fly as any delay could mean the deadlines were missed.